Photo by Pixabay on Pexels.com
Running a blog is a lot of work. Until you’re doing it, it’s hard to fathom just how much time and effort is really put into it. Blogging burnout is most certainly a thing and it’s something I’ve encountered myself. It’s how I found myself shutting down my blog awhile back. Clearly, I missed it enough to come back! This time around, I won’t be making the same mistakes.
There are several helpful blogging tools that I have found to be the most useful over my few years of blogging experience. Keep in mind, blogging isn’t a one size fits all approach. Try different methods out and find what works for you. But also, don’t knock it until you try it.
There are so many blogging tools out there that help make blogging a little easier. It’s trial and error to find out what works best for you – what works for one blogger may not work for another. Here are few tools that have helped me over my several years of blogging immensely.
Search Engine Optimization (SEO) is the most important tool for your blog to grow organic traffic. You won’t see overnight results, however, by consistently using SEO strategies, you will start noticing a difference in traffic over time. Yoast is a phenomenal for those new to SEO or if you’re looking for a quality check before publishing. One added perk is that there is a plugin, making it integrate easily with WordPress.
A couple of my favorite aspects of Yoast are:
- I learned the basics of SEO, particularly keywords and readability*
- Seeing a preview of what your post will look like in Google search results
*Be careful relying too heavily on some of the tips that Yoast provides. Sometimes Yoast gets heavy-handed and the article will lose it’s flow and, not to mention, your voice can easily get lost with too many edits. A great tool overall, but tweaking your work too much can harm the writing quality.
Pro tip: When creating pins or other social media graphics on Canva, be sure to include your website name. There are some Pinterest thieves out there that may try to steal your pins.
Moz is another SEO-related tool. With Moz, you can really track your website’s progress with search engines and organic traffic. I’ll be honest, I haven’t used all that Moz has to offer, but below are the tools that I have found to be beneficial.
There is a lot of information you can get from Moz’s Link Explorer. Here are the two features that I found to be the most useful:
- Domain Authority – Good ol’ domain authority. If I’m being perfectly honest, I really enjoy simply seeing this number increase. Domain authority is basically a ranking of how likely your blog is to rank in Google search results. Keep in mind, it can take up to 6 months to see results. So in the meantime, write, write, and write some more.
- Ranking Keywords – “Ranking Keywords” is exactly what it sounds like. It’s a list of keywords that your website is ranking for in the top 50 search results on Google. This is extremely helpful as you can adjust keywords for non-ranking posts to give them an extra boost (see Keyword Explorer below).
Keyword Explorer may actually be my favorite feature of Moz. Type in the words or phrase you’re planning to use as the keyword for your blog post or article and it’ll show suggestions similar to your query. The search results include the volume that the keyword has been searched for over the last month.
Did I mention that this information from Moz is free?
Photo by Lukas on Pexels.com
Pinterest is both a curse and a blessing. The Pinterest platform has always been a tough for me because it’s so time-consuming. So much in fact, that I’ve actually stopped using it. I do see the benefits though and many bloggers swear by it.
Pinterest will, without a doubt, get you many views for your posts as long as you’re active on the platform and create engaging pins (see Canva above). However, the clicks you’re getting aren’t typically engaged users. If you’re using an analytics tool on your website, you’ll see that your bounce rate greatly increases.
The engagement you’ll receive is uplifting and the metrics will be enticing for future collaborations. That being said, I like to see readers stick around for more than 4 seconds. I won’t bash it entirely though. Using it for even a short time will grow your blog’s views.
Oh, good old Twitter. I had a dedicated Twitter for my longest running blog. I did receive some clicks, but overall it wasn’t a great traffic driver. I did find a supportive community of fellow bloggers though. It was fun collaborating and promoting with other content creators. I learned many tips and tricks via Twitter’s blogging community.
Instagram has historically given me practically nothing in views. Instagram is just plain fun with creating posts and reels. It is pretty cutthroat though. The follow/un-follow game is real on Instagram and I don’t play that way. Keep it real and you’ll see some results.
Blogging isn’t One Size Fits All
When you stumbled upon this post, you may have been thinking, “oh look, it’s ANOTHER post about how to run a blog.” While this was written to provide tools that I found helpful, keep in mind that blogging isn’t one size fits all. What worked for me, may not work for you. Blogging is a lot of trial and error. If you’re not seeing results or something isn’t working for you, change it up!